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Quality Performance Criteria

The 3/15/50 approach reflects the different numbers of performance criteria that our tires are tested for.

Introduced in 2012, the standardized EU tire label analyzes each tire under 3 key performance criteria:

Fuel efficiency – A measure of the tire’s rolling resistance, which has an impact on your vehicle’s fuel efficiency. Rated from A (highest rating) to G (lowest rating).

Wet grip – A measure of the tire’s braking ability on wet roads. Wet grip is rated from A (highest rating) to F (lowest rating).

External rolling noise - A measure of the external noise generated by the tire, in decibels. The black sound waves indicate the noise class of the tire, from 1 (quiet) to 3 (loud).

15 - Independent tests

Europe’s top automotive organizations and publications independently test tires for an average of 15 key performance criteria, typically including:

  • Wet and dry handling and braking
    Cornering grip
    Fuel consumption
    Internal noise


50 - Dunlop internal tests

At Dunlop we believe that the EU Tire Label helps consumers make an informed choice when purchasing new tires. That’s why we worked together with EU officials on developing the label prior to its introduction.


We also value the input of independent testers and organizations and respect their honest appraisals of our products, again believing they help consumers make an informed choice. That’s why we publish test results alongside our tire information in brochures and online.

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